Regenerative Branding

Root your brand in what truly matters

Your brand is more than a logo. It is the living soul of your organization; the visible and invisible weave of your essence, place, and relationships.

Our branding journey invites you to reroot your brand in what truly matters, and let it grow into a vessel for belonging, beauty, and care.

Regenerative brands sense, embody, and enable new ways of being in the world.

They tell the story of what it means to thrive, not alone, but as part of an ecosystem, a community, a place.

They become stewards of life, rather than tools of persuasion.

1.Our branding journey

(re:)discovering your brand essence

We guide you in (re:)discovering the living essence of your brand, through an elemental lens that invites all senses and all layers of your brand. Our process helps you embody your essence, weave authentic communications, and cultivate deeper, trustful connections with your communities.

Our bespoke brand essence approach explores the unique energy of your brand around the four elements:

fire

Ignite passion to actively foster belonging and purposefulness as part of the movement regenerating our planet

water

Align with the emotional fluency of what you do

earth

Ground your brand in place, community, and relationships that give it substance and depth — and allow it to grow and spread

air

Clarify your narrative and the way your story breathes life into the world.

2. Brand Coaching

From Roots to Fruits

Through dedicated brand coaching sessions, we hold space to distill and sense the different layers of your brand as a living being.

  • Mycelium: the wefts you nourish and, in turn, nourish you that enable meaningful exchanges and mutuality
  • Soil: the contextual conditions that allow your brand to thrive
  • Roots: Your history, myths, and founding stories from which your brand grows
  • Fruits: The dreams, gifts, and wisdom your brand is here to share with the world
  • Trunk: The structures, strengths, and values that make your brand resilient and adaptable
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4. Visual identity and design assets

Bringing your brand to life

From your essence, we craft a visual identity that reflects your true colors, textures, and stories. Whether photography, illustration, or collage, we tap into our network of designers and artists to best articulate your unique essence.

On demand, we create beautiful templates for your social media, reports, pitch decks or others.

Style Guide
We create a living style guide that includes typography, color palette, bespoke elements, and gentle practices to help your team express your brand with coherence and beauty.

Brand story
We articulate your brand story as a woven narrative. This includes what you do, but also where you come from, what you believe, the energies that guide you, and the future you are here to grow.

This story becomes an invitation to connect at multiple levels: emotional, rational, systemic, and relational more deeply and more wisely with audiences.

3. Brand Ecology

Cultivating fertile ground

We look at your brand as part of a living ecosystem, sensing where your energy, time, and resources are most fertile.

 

Through an ecological lens, we identify:

  •  The communities, places, and ecosystems where your brand can truly flourish. 
  • The channels and media that will serve your essence, rather than dilute it. 
  • The pathways through which your brand can invite participation, reciprocity, and co-creation.

Root your brand in what truly matters

Begin your regenerative branding journey

Who is this for?

  • Organizations in transition, seeking to root their brand in regenerative values and systemic awareness.
  • Brands feeling disconnected or diluted, longing to reconnect with their essence and become vessels of belonging and beauty
  • Changemakers, entrepreneurs, or leaders wishing to express their purpose, gifts, and dreams through a living brand that resonates deeply with their communities and ecosystems.

What do I receive?

  • Brand essence exploration through the four elements
  • Brand coaching sessions to reveal your brand’s roots, trunk, and fruits
  • Ecological pathways mapping to harmonize your brand with your broader ecosystem
  • Visual identity assets, style guide, and social media templates if desired